Top Health and Fitness Apps on iOS in Portugal: Q1 2025

The first quarter of 2025 showcased interesting trends among the top health and fitness applications on the iOS platform in Portugal. According to data from Sensor Tower, these apps demonstrated varied performance across downloads, revenue, and active users.

SNS 24 saw a consistent download rate throughout the quarter. Starting at approximately 4.8K downloads in the first week of January, it peaked at 6.6K in the following week. However, by the end of March, downloads declined to around 4.5K. Active users were more dynamic, beginning at 146.8K and reaching a high of 236.2K in early February, before settling at 170.3K by the end of the quarter.

Macadam, The Step Counter. experienced a significant surge in downloads early in the quarter, with a peak of 12.6K in the third week of January. This was followed by a gradual decline, ending at just over 200 downloads weekly by the end of March. Active users increased from 810 to over 2K by the quarter's conclusion.

Strava: Run, Bike, Walk had a steady revenue stream, peaking at $5.5K in early March. Downloads fluctuated slightly, starting at 3K and ending at around 2.8K. Active users remained relatively stable, hovering around 44K to 49K throughout the quarter.

Flo Cycle & Period Tracker maintained a consistent revenue, peaking at $6.2K in the first week of March. Downloads decreased from 3.1K to 1.8K by the end of the quarter. Active user numbers showed a slight downward trend, closing the quarter at 68.6K.

MY LUZ recorded stable download numbers, with a slight increase towards the end of the quarter, reaching nearly 2.3K. Sensor Tower data provides further insights into these trends, offering a comprehensive view of the health and fitness app landscape in Portugal.